Have you decided to buy online advertising and need to know what is an effective and affordable internet marketing advertisement? Let’s look at the options.
As I’m sure you already know the internet marketing niche is very competitive and that means that many of the paid advertising methods available are expensive. It is important, therefore, to consider the options available.
The best known version of pay per click advertising are those little four line ads that you will find to the right on most Google search results page. The advertiser pays Google each time someone clicks on their ad. I have been an internet marketer long enough to remember when those clicks could cost only a few cents. Sadly those days are long gone.
Not only are the clicks now far more expensive but Google is very particular when it comes to judging the ad and the website it points to. I and most others in the I.M. niche no longer regard Google’s pay per click service as a viable option.
Pay per click however should not be dismissed as a type of internet marketing advertising and while this is not the place to suggest specific companies that offer alternative PPC services that are less expensive I would suggest you check out the leading internet marketing forums and carry out searches along the lines of ‘PPC networks’.
Facebook is obviously the three hundred pound gorilla of the social network world. I find their approach to advertising refreshing. You have multiple options when it comes to deciding who, precisely, you wish to see your ads. Facebook uses the information it collects from it’s subscribers to great effect.
You may whittle down your target market by age, gender, location, language,interests and relationship status. I’m sure you will appreciate how powerful this could be. You dictate your maximum daily spend and so have a tight control over your budget. The cost is still reasonable and you have the ability to scale up any successful campaign.
Advertising on websites
This is a simple and potentially very effective way to place an internet marketing advertisement. You begin by finding a website that is either in the internet marketing niche or something akin to it. For example a website targeting people who want to work from home would be perhaps somewhere to advertise your internet marketing product.
One of the best features of this form of marketing is that prices are usually highly negotiable. Begin with an ad that only runs for a week with the promise to the site owner that if it is successful you will be interested, for the right price, in advertising for a three month period.
This is a highly neglected form of advertising, rarely used by internet marketers. Classified ads in local or even national newspapers and magazines can reach huge audiences for a fairly modest outlay. Learning how to write effective classified ads is a skill well worth acquiring.
There are more ways of placing your internet marketing advertisement but successfully employing the above methods alone could drive substantial numbers of potential customers to your website or blog.
See you in cyberspace.
My name is Lawrence Stainbank and I live in London, England near the banks of the River Thames.